Resources
Practical guides for growing a clinic online.
Plain-English guides for clinic owners, doctors and practice managers. No jargon, no invented numbers: just what works and how to do it.
All guides
Bing and Microsoft Copilot: the search engine clinics forget
Bing has its own map results and can feed Microsoft Copilot answers, yet many clinics never claim a listing. Why it matters and how to set it up.
Google Business Profile checklist for medical practices
A step-by-step Google Business Profile checklist for clinics: name, categories, hours, practitioner profiles, photos, booking links and reviews.
How patients choose a clinic online in 2026
Search, the map, reviews, your website and now AI assistants. A plain-English walk through how a new patient picks a clinic, and what to fix at each step.
How to get more Google reviews without breaking HIPAA or Google's rules
How clinics can ask for Google reviews, what Google prohibits, and how to reply to reviews without revealing that someone is a patient.
Missed calls: the hidden leak in your schedule (and how text-back fixes it)
When a call to your clinic rings out, the caller often tries the next clinic. How missed-call text-back works and how to set it up well.
What is Answer Engine Optimization, and why AI recommendations matter for clinics
Patients now ask ChatGPT, Google AI, Copilot and Perplexity who to see. What Answer Engine Optimization (AEO) means for a clinic, and what helps.
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